Case Studies
CyberTech Solutions
To bolster its online presence, CyberTech Solutions collaborated with Click Craft for a holistic digital campaign. The strategy strategically deployed paid ads across Facebook, Instagram, and YouTube, with creative development grounded in meticulous A/B testing. Ten graphic variations and multiple ad copy sets were tested for each platform, while video production underwent A/B testing to optimise formats.
Additionally, the campaign integrated email marketing to nurture leads and enhance engagement. Personalised email campaigns were deployed, leveraging segmentation strategies based on user behaviour data gathered from the digital ads. This multi-channel approach proved effective in not only boosting website traffic but also fostering ongoing connections with CyberTech Solutions' audience.
Fitness Fuel
In a game-changing collaboration, Fitness Fuel joined forces with Click Craft to revolutionise its digital landscape. The Graphic Design and Copywriting teams generated twelve distinctive graphics and persuasive ad copies that were deployed on Youtube and Google Search. A/B testing in video production proved to be the key to success on Youtube for an unparalleled 3.7% boost in conversion rates.
Diversifying the approach, we weaved a narrative of success through unconventional channels. Podcast sponsorships and interactive webinars took centre stage, creating an immersive brand experience. The fusion of creativity and analytics not only propelled Fitness Fuel's conversion rates but also redefined its digital presence, marking a successful campaign. Fitness Fuel and Click Craft continues to be thriving partners to this day.
NeonGlow Cosmetics
Collaborating with the team at NeonGlow Cosmetics, we embarked on a mission to enhance their digital presence. By strategically running paid ads on Facebook, Instagram, and Snapchat, we aimed to amplify NeonGlow's ROAS. Competitor research revealed that UGC has been working well in their industry, so we offered their email list 40% off NeonGlow’s most popular products if they recorded a video of why they love them.
The results were nothing short of remarkable — a notable 32.78% increase in Sales Revenue. This strategy showcased the power of genuine user content. The success of UGC in this campaign underscores our belief that sometimes, in the world of digital marketing, simplicity and authenticity can yield the most impactful results. NeonGlow Cosmetics now stands as a shining example of the effectiveness of our approach.
